Real Estate and Interior Design
Gurley Homes
A boutique brand where real estate meets beautiful living.
Shana Gurley had the experience and a natural point of difference. She began with an interest in interior design and later transitioned into real estate, giving her a perspective that connects buying and selling with the way a home looks, feels, and functions. What she did not have was a brand that brought those strengths together. Gurley Homes began without a logo, monogram, website, professional photography, messaging system, or defined service packages. Me Squared created the complete boutique presence from the ground up.
The Delivered Website
Core Positioning
“Where real estate meets beautiful living.”
The Starting Point
Where the business began.
- No logo or monogram
- No website
- No professional photography
- No brand messaging
- No organized real estate or interior design offers
- No coordinated visual identity
- No custom domain connected to the website
The Strategic Challenge
What needed to be true.
Real estate and interior design did not need to feel like competing services. They share the same subject: helping people make better decisions about home. The website needed to show that connection immediately. Buyers could benefit from Shana's eye for possibility and function. Sellers could benefit from stronger presentation and styling. Interior design clients could work with someone who understands both the emotional and practical value of a home. The strategy positioned those strengths as one integrated client experience rather than two unrelated businesses.
What Me Squared Created
The scope of the transformation.
Designing a boutique experience
The visual direction needed to feel polished and feminine without becoming overly delicate or difficult to use. Editorial typography, warm neutrals, plum accents, rounded imagery, and generous spacing created a boutique presentation. The design supported Shana's personality while keeping the customer journey clear on mobile devices. The website introduced visitors to Shana, explained the connection between real estate and design, separated the service paths, and made it easy to begin a conversation.
Creating professional imagery
Gurley Homes did not begin with a traditional professional photoshoot. Me Squared created AI-assisted founder imagery aligned with Shana's appearance, wardrobe, brand palette, and real estate environment. The images gave the website a visible founder and allowed the brand to feel more personal and established from the beginning.
The Transformation
When Shana saw the completed website, she was ecstatic. She shared it with others, expressed excitement about moving forward with the custom domain, and identified people she could recommend to Me Squared. That response mattered because the transformation was not only visual. The website helped Shana see how her experience, personality, and services could live together under one clear brand.
The Result
Gurley Homes now has:
The Belief Behind the Work
“Your different strengths do not have to compete. With the right strategy, they can become the reason your brand is remembered.”
Project Status
Website developed and published. Custom-domain connection and final brokerage review are pending.
Ready for a transformation like this?
Every engagement begins with a thoughtful inquiry — not a hard sell.